Walker Posey's family has been in the funeral business since 1879. For most of that time, Posey Funeral Directors in North Augusta, South Carolina, was strictly a brick-and-mortar enterprise. But in recent years, Posey has helped get the family business online — despite initial resistance from his father.
"We've come from the horse and carriage days to the days of webcasting funerals," said Posey, who also serves as a spokesman for the National Funeral Directors Association and as a consultant for funeralOne, a company that offers technological services to funeral homes.
His father's initial resistance to embracing innovation in an industry that's remained largely unchanged since the Civil War isn't uncommon, though Posey said he thinks his colleagues are finally coming around. They're realizing, he suggested, that innovation in death care stands to bring people closer to death and the grieving process, not push them further away.
The nature of grief is transforming. Neither embalming bodies for burial nor cremating them is all that environmentally friendly. And, as more and more people move to cities, cemeteries are often far out of the way from their homes, creating a physical barrier to mourning. The percentage of Americans that choose burial over cremation is projected to keep falling, according to the NFDA.
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