They call it the fourth meal.For many, snacking is the number one cause for derailed diets, unintentional calorie overloading and an increase in sugar or salt intake. But the snack is often the saving grace of the work day – the only problem is most of us are left with limited choices at the office vending machine.
Enter the subscription snack box – the latest online food craze that has businesses big and small betting on people looking for healthier snack options.
The idea for the company was born, in part, out of CEO and co-founder Gautam Gupta’s struggle with obesity. After teaching himself about nutrition and exercise in high school, Gupta lost 70 pounds, but struggled with finding snack options he felt good about eating when on the go.
“Twenty-five per cent of our daily calories come from snacking and we’ve found people will often say they don’t feel satisfied after they snack,” said NatureBox spokesperson Nicki Briggs. “So we thought it was a really big opportunity to make a difference.”
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